As a multi-disciplinary and integrated real estate branding and communications service provider, we specialize in providing value innovation across various customer touchpoints. Collaborating with a team of professionals well-entrenched in the real estate marketing and communications industry, we take pride in our understanding of the real estate marketing space from a wide-angle perspective – buyers, media, real estate players, and the industry as a whole.
A BRANDING OBJECTIVE
SMGK Group, a premier real estate developer based out of the Western Suburbs in Mumbai, needed a fresh new brand point of view and a logo identity refresh that would help build new corporate imagery for the group. The new branding program would be in alignment with the many cause-related / Do-Good initiatives implemented by the company over the years.
CORPORATE PROFILE
Corporate Website
A FRESH NEW POINT OF VIEW FOR SURAJ ESTATE.
The problem definition
Low awareness of the brand despite the brand's presence in the Dadar - Mahim micro market for over 3 decades and worked with reputed institutions and done many redevelopment projects. Hence, difficulty in getting the true value price for their projects viz a viz other established brands in that micro-market.
The rebranding objective
Establishing the credentials of Suraj – the brand’s Legacy / no. of projects done and executed and showcase the brand’s deep roots in the Dadar micro market.
The new brand positioning
BUILDING LIVING & WORK SPACES FOR THE LAST 30 YEARS. WITH QUITE CONFIDENCE.
the palette, prabhadevi
Project positioning I Logo Identity I Visual Language system I Marketing Collaterals I Digital Presence I Advertising
Suraj Estate Developers entrusted CoLab to create the core positioning and the brand identity for The Palette, a 35 storey residential high rise built by world-renowned architect, Ar. Sanjay Puri. The project involved arriving a clearly defined positioning encapsulated in 3 words "Spacious. Scenic. Social".
THE PROCESS
The branding for The Palette was a 2-month collaboration between the developer, the design team and the architect to arrive at a distinct identity that would be very “unreal estate” like and one which can give a vibe of casual sophistication to the project. A coffee-table book targeting investors and HNIs was established for the project to elevate its profile and differentiate it from the multiple other projects in the vicinity.
SUN & MOON RESIDENTIAL TOWER, BORIVALI EAST
Project identity I Marketing Collaterals I Site office branding
CoLab won the mandate to handle the branding duties of a new upcoming twin residential tower in the bustling neighbourhood of Borivali East. Infused with the positioning theme of “LIVE THE PRIME LIFE” that was crafted to leverage the projects’ location, the execution involved creating a graphic language besides the marketing collateral and the site office branding.
SERRANO NATURE RESORT
Design & Development of the property website I Outdoor Designs I Blogs I Posts
Serrano The Nature Resort tasked Co.Lab India to deliver a responsive website to reinforce the real forest-like experience at Male-Mulshi, in the outskirts of #Pune. The vision was to deliver a website that was not just fully responsive and mobile ready, but create a #digital environment that showcases the best of Serrano The Nature Resort, drives traffic to the site while bringing the creative to life with real and immersive imagery. Visit http://serranothenatureresort.com/ to get a first-hand feel of this wonderful place. Mandate includes :- Digital + Outdoor + Content Marketing.
CONTENT MARKETING / BLOGS FOR SERRANO NATURE RESORT
SERRANO FARMS
Digital branding & Videos to promote premium farm plots at Male, Mulshi
Every once in a while, you come across a place where you just stop and admire the view. Serrano Farms at Mulshi, Pune, is one such place. Secluded and cut off from the daily city life grind, Serrano Farms can mesmerise you with its vivid landscape, dense trees and water bodies that make it one of the finest forest covers that Maharashtra can offer. This well-planned gated community is a reminder of the need to remain connected to nature and enjoy its benefits in its purest form, while keeping the delicate balance of ecology and biodiversity intact.
SYNERGY HOLIDAY VILLAGE
Rebranding of Synergy Farms I Brand Positioning I Brand identity I Marketing Collaterals I Advertising I
Exhibition Panel Designs I Digital Content I Website design & development
AWESOME LUXURY RESIDENCES, KHAR
Project branding I Copywriting I Coffee Table Book
