The game has changed. If recent events have taught us anything, it’s that playing by the old rules will leave you sitting on the sidelines.
In a world where everyone wants more, business as usual tactics have lost their effectiveness. Customer satisfaction depends on a more sophisticated and immediate experience. The market calls for more innovation. Companies seek more accountability and a greater impact on the bottom line.
Market intelligence is the answer to each of these challenges which puts CMOs front and center. Businesses will expect them to rise to the challenge and capitalise on new opportunities for value creation.
New rules demand new skill sets and fresh new approaches
Three key capabilities for CMOs intent on leading from the front in a connected world where strategy is determined in real-time.
How to transform five core business functions to deliver long-term equity that focuses on customer value.
How platform thinking can put your brand in a different league to the competition.
Today’s business challenges demand unconventional thinking about business strategy and brand positioning. In this age of disruption, product and service innovations are not enough. Brands need to think like a platform business to connect more deeply with diverse partners. They also need to rethink their category and relationships.
