Kwench, a UK-born sportswear brand, was introduced by a company with over 15 years of expertise in Sports, Nutrition, and Fitness. Entering a market now crowded with 300+ activewear brands, our task was to create a distinctive and memorable name that feels fresh and captures a strong brand perspective.
Our approach included crafting a dynamic design identity, extended seamlessly across every touchpoint—from hangtags and carry bags to retail collaterals—ensuring Kwench stands out as a modern, lifestyle-driven activewear brand fit for today’s discerning consumer.
OUTCOMES OF KWENCH BRANDING PROGRAM
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Brand recall improved significantly due to a distinctive visual identity and strong brand storytelling, resulting in a 50% increase in unaided brand recognition.
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A cohesive social media strategy aligned with the new branding led to a 165 % increase in follower count and significantly boosted user engagement.
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The revamped branding and improved user experience on the online store led to a 44 % increase in online sales, with a 40 % boost in average order value and a 23 % reduction in cart abandonment rates.
“Engaging with Colab India completely revamped how our customers see Kwench. The new brand identity brought everything together in a fresh and exciting way, and we’ve seen that energy reflected in both our sales and our growing presence in the market”
