Kwench is a new sports apparel brand introduced by a UK based company engaged in the business of Sports, Nutrition and Fitness for over 15 years. In a category cluttered with many sports apparel brands (over 300 and still counting), one of the biggest challenges was to arrive at a name that is refreshing with a strong brand PoV.  The mandate includes creation of a memorable design identity, with extensions into hangtags, carry bags and other collaterals.