AMERICAN IMMIGRATION GROUP (AIG)

AMERICAN IMMIGRATION GROUP (AIG)

BRANDING EB5 US CITIZENSHIP PROGRAM FOR AMERICAN IMMIGRATION GROUP (AIG)

Co.lab received a mandate from American Immigration Group (AIG) to develop a unique marketing pitch for their EB5 investment program targeting Indian HNIs. A category hitherto never branded or marketed in the right manner. Right from creating a compelling pitch to content writing and developing the visual language with the overall art direction and execution, it was dream come true kind of a project for us. All credit to the team @ American Immigration Group / EB5 Regional Centre, who were willing to back and invest in our ideas, and our excellent creative team who got this project to this stage. #EB5 #AIGEB5


KWENCH ATHLEISURE WEAR

KWENCH ATHLEISURE WEAR

FROM STRENGTH TO INNER STRENGTH - CREATING EUROPE’S NEW ATHLEISURE WEAR APPAREL BRAND

#MadefromStrength - Co.Lab is super proud to have worked on Europe’s new emerging sportswear apparel brand, Kwench Athleisure Wear launched by an Indian fitness enthusiast and entrepreneur, Makarand Salaskar. Competing with 300 odd fitness apparel brands in Europe is a daunting task to begin with. So giving the brand a legit voice based on a deep insight and having strong brand POV was very critical and imperative to the overall brand development exercise. We hit a home run with a brilliant insight “Kwench is the fuel that fires you within to keep you going”.

Branding mandate included :- Name generation, packaging design I Tag designs I Apparel design graphics I e-Commerce store design and development Product catalogue and photography I Creative content for social media posts I Influencer marketing campaign with fitness ambassadors.


ALZYS GLOBAL, SINGAPORE

ALZYS GLOBAL, SINGAPORE

DIFFERENTIATION THROUGH BRANDING FOR ALZYS GLOBAL, ONE OF SINGAPORE’S LEADING COMMODITY TRADING FIRM.

#MadefromStrength - Co.Lab is super proud to have worked on Europe’s new emerging sportswear apparel brand, Kwench Athleisure Wear launched by an Indian fitness enthusiast and entrepreneur, Makarand Salaskar. Competing with 300 odd fitness apparel brands in Europe is a daunting task to begin with. So giving the brand a legit voice based on a deep insight and having strong brand POV was very critical and imperative to the overall brand development exercise. We hit a home run with a brilliant insight “Kwench is the fuel that fires you within to keep you going”.