As a multi-disciplinary and integrated real estate branding and communications service provider, we specialize in providing value innovation across various customer touch points. Collaborating with a team of professionals well-entrenched in the real estate marketing and communications industry, we take pride in our understanding of the real estate marketing space from a wide angle perspective – buyers, media, real estate players and the industry as a whole. 


A FRESH NEW POINT OF VIEW FOR SURAJ ESTATE.

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The problem definition

Low awareness of the brand despite the brand's presence in the Dadar - Mahim micro market for over 3 decades and worked with reputed institutions and done many redevelopment projects. Hence, difficulty in getting the true value price for their projects viz a viz other established brands in that micro-market.

The rebranding objective 

Establishing the credentials of Suraj – the brand’s Legacy / no. of projects done and executed and showcase the brand’s deep roots in the Dadar micro market.

The new brand positioning

BUILDING LIVING & WORK SPACES FOR THE LAST 30 YEARS. WITH QUITE CONFIDENCE.

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the palette, prabhadevi

Project positioning I Logo Identity I Visual Language system I Marketing Collaterals I Digital Presence I Advertising

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Suraj Estate Developers entrusted Co.Lab to create the core positioning and the brand identity for The Palette, a 35 storey residential high rise built by world renowned architect, Ar. Sanjay Puri. The project involved arriving a clearly defined positioning encapsulated in 3 words "Spacious. Scenic. Social". 

THE PROCESS
The branding for The Palette was a 2 month collaboration between the developer, the design team and the architect to arrive at a distinct identity that would be very “un-real estate” like and one which can give a vibe of casual sophistication to the project.  A discreet, well-heeled coffee-table book targeting investors and HNIs was established for the project to elevate its profile and differentiate it from the multiple other projects in the vicinity.  

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SUN & MOON RESIDENTIAL TOWER, BORIVALI EAST

Project identity I Marketing Collaterals I Site office branding

CoLab won the mandate to handle the branding duties of a new upcoming twin residential tower in the bustling neighbourhood of Borivali East. Infused with the positioning theme of “LIVE THE PRIME LIFE” that was crafted to leverage the projects’ location, the execution involved creating a graphic language besides the marketing collateral and the site office branding.


SERRANO NATURE RESORT

Design & Development of the property website I Outdoor Designs I Blogs I Posts

Serrano The Nature Resort tasked Co.Lab India to deliver a responsive website to reinforce the real forest-like experience at Male-Mulshi, in the outskirts of #Pune. The vision was to deliver a website that was not just fully responsive and mobile ready, but create a #digital environment that showcases the best of Serrano The Nature Resort, drives traffic to the site while bringing the creative to life with real and immersive imagery. Visit http://serranothenatureresort.com/ to get a first-hand feel of this wonderful place. Mandate includes :- Digital + Outdoor + Content Marketing.

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CONTENT MARKETING / BLOGS FOR SERRANO NATURE RESORT

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SERRANO FARMS

Digital branding & Videos to promote premium farm plots at Male, Mulshi

Every once in a while, you come across a place where you just stop and admire the view. Serrano Farms at Mulshi, Pune, is one such place. Secluded and cut off from the daily city life grind, Serrano Farms can mesmerise you with its vivid landscape, dense trees and water bodies that make it one of the finest forest covers that Maharashtra can offer. This well-planned gated community is a reminder of the need to remain connected to nature and enjoy its benefits in its purest form, while keeping the delicate balance of ecology and biodiversity intact.


SYNERGY HOLIDAY VILLAGE

Rebranding of Synergy Farms I Brand Positioning I Brand identity I Marketing Collaterals I Advertising I

Exhibition Panel Designs I Digital Content I Website design & development

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AWESOME LUXURY RESIDENCES, KHAR

Project branding I Copywriting I Coffee Table Book

A branding program involving project identity and a coffee table book to reflect the confluence of European aristocracy and royalty targeting high net-worth investors.            

C L I C K O N T H EI M A G E T O V I E W C O F F E E T A B L E B O O K
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WOODS PLATINA BY SMGK

Website I Print Campaign I Marketing Collaterals I Site Experience

For a residential development in the buzzing new neighbourhood of New JVLR Extension Road, fusing the best of smart home features and luxurious amenities in the midst of open green spaces, the mandate was to develop a responsive website design, site sale experience design with collaterals and focused print advertising to drive inquiries and sales.


UPPER EAST 97, MALAD EAST

NAMING I PROJECT IDENTITY I MARKETING BROCHURE I WEBSITE

Crafting the brand positioning theme of 'LIVING THE VACATION LIFE EVERYDAY' for a luxury residential high rise based out of Malad. Scope of work involved creating the brand identity, brochure, site panel branding, website and other collaterals.   


PRIMA TERRA REALTY

CORPORATE BRAND IDENTITY I WEBSITE I BRAND VIDEO

Corporate branding program for a new real estate developer with a slew of projects in landmark locations within Mumbai. Assignment involved designing the new logo identity, the office environment graphics, stationaries besides the new corporate website. 

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VILLA CACELA BY NEUMEC

PROJECT BRANDING I PRINT ADS

Villa Cacela, is a rare marvel, that’s all set to transform the charming neighbourhood of VileParle East into an exclusive destination for the well heeled of the city. This limited edition 3 storey villas ( only 6 of them) will be pitched only to the HNIs and top brokers of this city. The scope of work involved creating the overall project identity besides a high end brochure and magazine ads for release in international business publications.

Corporate Branding Identity and Stationaries for an upcoming real estate developer based out of Surat.