We collectively work as a think tank to develop concepts that resonate deeply with audiences, by weaving in the latest and most relevant trends, cultural influences and technologies and offer ideas that persuade our audiences towards making a purchase decision.

We connect our minds with independent experts and specialists to create holistic solutions thinking through our strong collaborative skills and help brands move forward through holistic solutions thinking.

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CEO I Founder


Driven by the curious, Shyam Sundar is on the constant lookout for newer ways to connect brands with consumers in this fragmented world of media through newer disciplines, practices and collaborative tools. He keeps the everyday operations glitch free while helping clients with newer ways to solve business problems and challenges.

Prior to Co.Lab, Shyam has been part of the core team of Young, a 4 years old creative services firm, helping it set up into a full fledged agency with specialisation across various disciplines like advertising, branding and digital. With close to 20 years in the field, Shyam has handled brands like DNA, Walt Disney Channel, Aegon Religare Life Insurance and Skoda Auto across leading agencies like Bates, Lowe and Contract.

Past experience include setting up an entrepreneurial venture in the Design and Branding space with specialization in retail, real estate and financial services.

Only the best and the brightest from the field of design, branding, advertising, social and digital come together to deliver work that is rooted in enormous strategic insights and creativity gained from our clients. We embrace Co-Creation with our clients. And that's a whole new way to work together. 

Sameer Desai - Head, Creative Services

Over a career spanning 20 years, Sameer has worked at agencies like Y&R, Lowe, Ogilvy, Ambience Publicis, Contract as a creative director before heading Design Sutra, the design arm of Contract Advertising. Sameer (or Sam as he is known within the industry circle) has been instrumental in creating some of the iconic campaigns for brands like Taj group of hotels, HSBC, Shoppers Stop, Asian Paints, to name a few. Some of the design projects that he is involved in is includes Trump Tower , MCA, Portico, ISTA Hotels, ASK Wealth Management, Westside and Baggit. 


                                                                            Dnyanesh Gadge - Head, Design & Branding

An avid fan of Indian art, typography and culture, Dnyanesh's core area of expertise is logo identity, branding and exploring typefaces with calligraphy. His other pet peeve is stop-motion animation and 3-Dimensional miniatures. His design stints include working in renowned design companies like Flagship Advertising and Grandmother Design for 5 years. 

Awards & Recognitions :

  •  2014 - JetKonnect In-flight Food Packaging Featured on ‘The Dieline’
  • 2012 - Designomics - Environmental Graphics & Way-finding systems for ‘Hinduja Healthcare’
  • 2012 - How Design - Print Pantone Colour Award for branding ‘Maximum India’ at Kennedy Centre, USA
  • 2011 - Taiwan International Graphic Design Award - Bronze Medal for 'Maximum India' at Kennedy Centre, USA 


Ravi Shastri - Head, Digital & Social

Over a decade of career enriching experience gained in Digital Marketing, Client Servicing, Project Management & IT Operations for diverse business practices of geographically distributed and multi cultural teams. A keen strategist & implementer with demonstrated abilities in execution of Digital Marketing initiatives & Solutioning projects for optimised business operations & brand success. Comprehensive knowledge and understanding of technology trends with the distinction of instituting new practices to achieve business excellence at the lowest overall cost. An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities to relate to people at all managerial levels.